Collect Rejections like Achievements
After Rejection:

Ask:

  • Why not?
  • who is one person you know who would really like this?
  • What would make this a no-brainer for you?
  • What would you pay for that?
Keep Experimenting with your offer/business; don't quit until you have edited / gotten feedback & asked 100 times
Market Validation is Non-Negotiable

  • can you get 3 paying customers in 48 hours?
  • make something super simple and ship it and sell it to validate the idea

Find your Audience and Ask them Questions

  • What frustrating you the most at X or with Y?
  • How would having X make your life better?
  • What do you think X would cost?